Leaders in mind

Parsons Talent Consulting works with Boards and executives in ensuring Talent that delivers, innovates and leads sustainably. They provide expert advice and support to leading organisations on people and organisational strategy. They required a new identity which communicates effectively to their target audience and supports the needs of developing the business. 

Aligning people to business strategy is key. Identifying potential and helping to maximize it. 

Our solution was to develop a concept which visually captured that in a world of increasing business complexity, a one size approach doesn’t fit all. PTC find the right fit and don’t force square pegs into round holes. The different shapes that made up the logo represented key attributes – the circle, 360 degree training; the triangle, career development and reaching the top; the plus sign, adding value; the square, strength of character and the hexagon, the multi-faceted expertise required at board level.

We developed a tag line for them which captured what they do – they get inside the minds of business leaders and understand their needs and profiles – matching key attributes to individuals. We called it ‘Leaders in mind’