Hanwha Phasor is the original disruptor in ultra-low profile, very high-performance antennas for mobile satcom. It asked Hybrid to design and build an animation to convey key messages about Hanwha Phasor’s aero capabilities for the Farnborough International Air Show and to view online.
The brief was to create a seamless animation that flows from message to message, demonstrating the modularity, conformability, configurability and scalability of the product. It also needed to explain how it tracks fast-moving low Earth orbiting satellites.
The solution centred on ‘world first’, ‘world-class’ and ‘worlds apart’ wordplay, with the letter ‘O’ morphing into planet Earth and Hanwha orange spheres to anchor key messages throughout the animation.
Animation • Exhibition • Online
Hybrid Creative helped us to reestablish a bold and confident presence in the satcom marketplace after our antecedent, start-up Phasor Solutions, had gone into administration.
Fiona Greig, Head of Communications, Hanwha Phasor