The extreme environments Meggitt Safety Systems products function in push the boundaries of reliability and accuracy. The brief was to demonstrate Meggitt’s capabilities in an engaging way without using photography. Hybrid reflected this through a series of typographic ideas which brought to the fore how Meggitt’s products are ‘safe in the extreme’. We had a lot of fun coming up with the ideas – quite often the solution is there within key words.
The ideas were applied to both print and digital applications.
Our ‘Safe in the extreme’ brochure is a prime example of Hybrid’s unparalleled ability to portray a complicated technical concept in a single graphic.
Susan Weiss, Communications Manager, Meggitt